Loyalty Programme Manager

The Loyalty Programme Manager will play a key role in the creation, launch, and ongoing management of Intersport Elverys’ first customer loyalty programme. Reporting directly to the General Manager, the role is responsible for coordinating the programme set-up, ensuring effective day-to-day operations across all channels, and delivering clear visibility on progress, performance, and growth opportunities.

With an ever-expanding customer database, the role will focus on defining and delivering a simple, intuitive loyalty proposition that drives adoption and engagement, while being architected to scale. The programme will be designed with sufficient flexibility to support future growth, including the integration of new partners and opportunities as the business evolves.

This is a pivotal new role that will bring loyalty to the forefront of our customer strategy. 

Key Responsibilities:

• Support the design of the loyalty programme structure (rewards, benefits, mechanics).

• Coordinate cross-functional teams (Marketing, Retail Operations, Ecommerce, IT) to ensure smooth implementation.

• Prepare and maintain programme documentation, FAQs, and training materials for Omni-channel teams

• Lead the end-to-end project management of the loyalty programme roll-out.

• Assist in researching loyalty technology providers and external partners opportunities.

• Support vendor onboarding.

• Liaise with selected vendor on technical requirements, updates, and service delivery.

• Work with CRM/Data to interpret customer behaviour from existing database.

• Support segmentation and data driven decision making for programme offers and communications.

• Coordinate loyalty communications across email, app, social, and in-store.

• Assist in the development of campaigns to drive acquisition and engagement.

• Ensure all members messaging is accurate, timely and brand aligned.

• Track daily/weekly programme activities (sign-ups, active members, redemptions).

• Support issue resolution with stores Ecommerce and customer service.

• Maintain operational consistency across all channels.

• Prepare concise weekly and monthly reports for the GM, highlighting performance, member trends, and operational insights.

• Escalate risks, opportunities, and required decision promptly.

• Recommend incremental improvements based on data and customer feedback. 

  
  

Qualifications, skills and experience:

• Proven experience in loyalty, CRM, marketing, customer engagement, or related role with measurable outcomes (revenue, profit, retention, relationship metrics).

• Strong organisational and project coordination skills.

• Strong analytical capability with experience interpreting customer data and trends.

• Have excellent communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders and business requirements to technical teams.

• Comfortable working with CRM platforms, analytics tools, and email marketing platforms.

• Fluent English.

• Retail and or ecommerce experience.

• Interest or background in sport and fitness.

Key Attributes:

• Highly organised and dependable.

• Clear communicator with strong attention to detail.

• A creative, customer-first mindset with a passion for innovation and technology

• Analytical, yet practical and solution orientated.

• Proactive and confident reporting to senior team.   

  Note: This Job description is not a static document and doesn’t propose to cover every aspect of this role. Duties and responsibilities of this role may vary in the future. This role is based in Castlebar, Co. Mayo. Candidates must be available to attend interview on-site.